Chapter I
The promise
At around the age of ten, Faisal Mahfuz encountered a Hadith Qudsi in which Allah asks His servant why he did not feed Him when He was hungry, nor visit Him when He was ill — for in feeding the hungry and visiting the sick, the servant would have found Him there.
The words stayed with him. He made a quiet vow: to build halal businesses and to use them to feed the hungry, to provide healthcare, and to create halal employment. That vow is the reason every company that followed exists.