Articles
Letters, frameworks & notes.
Writing on building halal institutions, leadership, faith and legacy.
Insight
Tell Us What You're Looking For: Building AI Into SUFIF
At SUFIF, we are building AI into our website and app. Customers describe what they need in their own words, see the right pieces straight away, and order in a few taps. Behind the scenes, the same AI gives our team insight into every sale.
· 4 min read
Insight
A Day at AI First Industry Leader
Fourteen hours, 100+ business leaders and one conviction: AI is no longer a tool on the side. It is becoming the way businesses in Bangladesh are built and run.
· 3 min read
Founder Letter
Why I Build
A promise made at the age of ten, and why every company since has been an attempt to keep it.
· 2 min read
Framework
Build Brands, Not Shops
Three sentences that shape how every company in SUFI EMPIRE is designed.
· 2 min read
Leadership Note
Barakah Over Short-Term Profit
A decision framework for founders who want to be measured in decades.
· 2 min read